The translation of brochures is a must in Corporate Communication. Multinational companies often have to produce brochures that come into the field of translation for institutional, or corporate, communication. This field which causes them to prefer texts with an advertising slant, i.e. without repetitions and featuring a fresh, immediate language, able to go straight to the point.
This kind of communication calls for a precise skill.
The translations of brochures or catalogues and pamphlets, as with leaflets, which often contain offers of a commercial nature, cannot be approached in a standard manner: it is necessary to use the services of translators experienced in strategies of corporate communication, able to master the subtleties of advertising language.